Tuesday, 2 February 2016

[Case Study] How the Big 4 and Management Consulting Giants Use Social Media

How can B2B companies make the most of social media? 
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Hi ,

How can B2B companies make the most of social media?

To answer this question we analyzed 10 of the largest global professional services firms – from the Big 4 to McKinsey and Bain & Co - on social media to see how these giants of the business world compare on Twitter and Facebook.

Here is what we found:

  • McKinsey were the most engaging brand on Twitter with double the per post engagement of their closest competitor.
  • Posts highlighting social issues such as gender equality produced high engagement rates on both Facebook and Twitter.
  • On Facebook, professional services firms had the most success when posting about major surveys, workplace initiatives and industry awards.
  • Overall, professional services firms lag behind other B2B sectors such as software on social media.
Download the Report !
Thanks for your time, 

Estelle

Talkwalker | Customer Excellence
estelle@talkwalker.com | +1 646 712 9441
Copyright © 2015, Trendiction S.A, All rights reserved.

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[Talkwalker Alerts] Alert for Amateur Treasure Hunter

Latest News from our blog: 1 Minute Insight: Data is Top of the Agenda for Digital T...
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Treasure hunter goes missing looking for millionaire's hidden gold
...to try to be the one to find the treasure, which is reportedly worth around $2,000,000 (around £1,400,000). One amateur treasure hunter, Randy Bilyeu, recently went missing while searching for the...
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Tuesday, 26 January 2016

[New Report] Breaking the Silo: Why Every Department Can and Should Benefit from Social Intelligence

For companies of all sizes, sharing knowledge between departments is a challenge.
Information that could be of use to departments from Marketing to Customer Support and PR to Risk can easily get stuck, preventing businesses from performing at full capacity. 
Read the Report !
Hi ,

For companies of all sizes, sharing knowledge between departments is a challenge.

Information that could be of use to multiple departments - from Marketing and Customer Support to PR and Risk - can easily get stuck, preventing businesses from performing at full capacity.

In our latest report, we explain why it's critical for business to break out of this silo mentality and how companies can ensure efficient enterprise-wide use of social intelligence to:

  • Improve collaboration between functions and maintain data integrity by creating a social data hub
  • Help each department make better decisions by implementing a more efficient data sharing network
  • Save time and money by choosing a social data intelligence platform that responds to the needs of all departments
 
Read the Report !
Thanks for your time, 

Estelle

Talkwalker | Customer Excellence
estelle@talkwalker.com | +1 646 712 9441
Copyright © 2015, Trendiction S.A, All rights reserved.

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Tuesday, 19 January 2016

[New Report] How to Win Over Prospects and Retain Clients using Social Data Insights 

We recently analyzed over 10 million online discussions around major business trends like the internet of things and digital transformation at the request of our clients in the professional services sector. 
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Hi,

We recently analyzed over 10 million online discussions around major business trends like the internet of things and digital transformation at the request of our clients in the professional services sector.

The insights we found showed that a robust social listening strategy helps to:

  • Strengthen your client proposals through the integration of insights about the latest industry trends
  • Improve your prospecting by pushing relevant insights about your prospects into your CRM at the right moment
  • Gain corporate credibility and add value to your services by incorporating quantitative & qualitative social analysis into your market research methodology
  • Enhance knowledge management through the creation and dissemination of social data reports
  • Save time and money by replacing aspects of traditional market research with social media based research
Download the Full Report !
Thanks for your time, 

Estelle

Talkwalker | Customer Excellence
estelle@talkwalker.com | +1 646 712 9441
Copyright © 2015, Trendiction S.A, All rights reserved.

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