Gold Metal Detectors: [Case Study] How the Big 4 and Management Consulting Giants Use Social Media

Tuesday 2 February 2016

[Case Study] How the Big 4 and Management Consulting Giants Use Social Media

How can B2B companies make the most of social media?

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Hi ,

How can B2B companies make the most of social media?

To answer this question we analyzed 10 of the largest global professional services firms – from the Big 4 to McKinsey and Bain & Co - on social media to see how these giants of the business world compare on Twitter and Facebook.

Here is what we found:

McKinsey were the most engaging brand on Twitter with double the per post engagement of their closest competitor.
Posts highlighting social issues such as gender equality produced high engagement rates on both Facebook and Twitter.
On Facebook, professional services firms had the most success when posting about major surveys, workplace initiatives and industry awards.
Overall, professional services firms lag behind other B2B sectors such as software on social media.